About us

UNFOLD is an experimental fashion accessory brand from Camden Town, London. we specialise in creating carry goods and bags with jacron paper and other sustainably-sourced materials.

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UNFOLD is founded by Evgeny (the guy on the right) hailing from Moscow, Russia. Evgeny has always been passionate about textiles as his family manufactures school uniform for over 20 years. Bringing this passion to the UK, coupled with some modern developments in fashion textile industry essentially created UNFOLD.

Paper-based fashion concept was developed as a result of a series of brainstorms in spring/summer 2018. The task was to come up with a unique business idea for a sustainable fashion brand in London. Minimalist, ethical and vegan-friendly were the key words. The brand name signifies development, expansion, exploration and has been conjured up even before UNFOLD became the paper fashion brand. Our location choice was Camden market as it attracts hundreds of thousands of people of all backgrounds and nationalities into one mind-blowing melting pot. Just the right place to share our idea with the world.



Jacron paper was discovered by us during our research for available leather-alternatives. We were studying everything from cork to rubber, from recycled plastics to upcycled junk parts. Finally we’ve discovered that the material, used in jeans badges is a particular kind of kraft paper, which has fantastic durability properties, isn’t afraid of water (everyone washed their jeans at least once in their life, we hope), and is made with 100% renewable cellulose polymer. Thus, our search for collection material ended with a success.

Besides the jacron paper, we utilise cork, organic cotton & polyurethane (typically for button popper holders & straps). All our materials are 100% vegan-friendly and do not contain any unnecessary chemical additives or toxic dyes.

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Every design by Unfold is created in North London. The process typically starts with a few sketches, that result in test samples, which in turn sometimes end up becoming our serial models. Jacron paper is a unique material, fairly easy to work with. Although, it requires leather bag making machinery to cut the patterns and sew the patterns together into the final products.