UNFOLD x BOXPARK
UNFOLD SHOP EXPERIENCE
In December 2018 we were invited to exhibit our products at BOXPARK Shoreditch. This was a great opportunity for us to fantasise on the subject of how an actual shop with UNFOLD products might look like on the high street in London. Here are a few pics from the event, taken by Evgeny and by a young, talented photographer Axel Castillo.
Shoreditch is a busy area with white collar professionals and the young stylish lot. We needed to catch the attention of the crowd, moving along the BOXPARK ground level with something exciting, worthy of the people’s time. So we’ve assembled a little information panel wall, with an example of our material and display as well as some greenery. And it worked!
These were our bestsellers in the area. Every Sundays, there is a world-famous Columbia Road Flower Market and people are excited to treat their new found house plants with some paper touch of originality.
To make the event more special, we have introduced a new collection dubbed // BOXPARK collection, with new styles of bags, backpacks and even hats added to our product range. We rushed these out to make them on time and show you guys. We’ve managed to do so by Friday, with only 3 days remaining. And you guys loved them, thank you for that!
As BOXPARK is one of our final Pop Up events before Evgeny moves back to Moscow, we had to make it count! We’ve teamed up with Axel Castillo, a young photographer / videographer from London and made a video, which captures the spirit of the experience, which we tried to create for you all. Thank you so much for coming, this was a blast, truly!
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